About me

Versatile and accomplished, I offer expertise in strategic planning, omnichannel campaign design, and product development gained over 20 years of leadership in marketing. I excel at developing and implementing large-scale projects that utilize all forms of media. Colleagues know me as a personable and charismatic leader, one who builds partnerships with key decision-makers at all organizational levels. I strive to apply the full range of my abilities in all that I do.


Professional Experience

Smart System, Tehran, Iran
Chief Executive and Product Officer, Dec 2021 – Present
Smart System company is a sub-industry of Ehsan group holding company which has activities in mobile applications and software platforms development based on cutting edge technologies, with using blockchain, artificial intelligence (AI), Augment reality (AR), blockchain, crypto currency, data science and business intelligence (BI), machine learning, eye tracking, IOT and other wonderful and visionary concepts, technologies and fundamentals.
I’m managing a team of 35 included product managers, UI/UX designers, UX Researchers, copywriters, domain experts, developers, DevOps, marketing managers, content and campaign managers to develop several products in E-commerce platforms (web and mobile application), AI dashboard and fitness application.


University of Tehran, Tehran, Iran
Lecturer, Sep 2015 – Present
The University of Tehran is the oldest modern university located in Tehran, Iran. I’m teaching online courses such as product management, new business development, digital marketing, international marketing and marketing research to post DBA, DBA and MBA students.


Hamrah lotus, Tehran, Iran
Chief Marketing Officer, jan 2021 – Dec 2021
The University of Tehran is the oldest modern university located in Tehran, Iran. I’m teaching online courses such as product management, new business development, digital marketing, international marketing and marketing research to post DBA, DBA and MBA students.


Tehran Internet (*780#), Tehran, Iran
Chief Marketing Officer, May 2016 – Feb 2021
Largest fintech, physical and e-charge distribution companies for Mobile phone providers with 65M users.

Orchestrate weekly, seasonal, and annual campaigns spanning TV, film, print, and digital media with budgets total over $15M. Drive social media strategy and conversions on sites including FB, LinkedIn, Telegram, and Instagram. Design environmental advertising campaigns including billboards, stands, and banners.
• Senior Product manager of AI based marketing automation platform, social media payment (with cooperation of Telegram), e-insurance, e-tourism, international top-up, B2B sales app, B2B sales, fulfillment, enterprise Service Bus, IVR sales system, etc. startups and products.
• Designed and implemented the top-ranked CSR campaign in Iran's history.
• Increased sales by 350% in 48 months.
• Increased client totals by 70% (45.000.000 new users).
Also, as a c-level I’m managing 3 sub-companies in Tehran Internet holding company:
Deputy CEO / head of Product (Boomrang): Boomrang is of the Tehran Internet sub-industries and has activity as an online tourism agency (International and domestic flight, train and bus ticket, hotel reservation and insurance).
Deputy CEO / head of Product (Pardakht-e-Avval): Pardakht-e-Avval is one of the Tehran Internet (*780#) sub-industries and has activities as fintech, online payment services, bill payments, e-wallet, crypto currency exchange, online insurance and digital banking service provider. Deputy CEO / head of Product (Iranian Emtiaz): Iranian Emtiaz company is one of the Tehran Internet sub-industries and has activities in mobile value-added services and AI-based customer club services.
Chief Business Development Officer (Keyhan Motor):
Keyhan Motor was the official representative of Honda and Seat vehicles in Iran


GSM Group, Tehran, Iran
Product Director and PMO, September 2014 - May 2016

Oversaw new product development as member of Strategic Committee charged with defining organizational objectives. Managed over 150 national and international projects for industry leaders including Samsung, Sony, HTC, LG and Huawei. Managed finances and directed project management as PMO.
• Increased company employees and consultants from 40 to 210 and grew revenue 14 times.
• Managed HiTV (Iran's first in-house Mobile professional TV) & GSM Radio.


Golrang Industrial Group, Tehran, Iran
Marketing and Product Manager, February 2012 - September 2014
Largest Iranian consumer goods holding company with products ranging from chain stores to cleaning agents.

Directed cross-functional teams spanning marketing, products, CRM, marketing research, distributing, sales, advertisement, and cyber departments. Strategized business plans and marketing campaigns and analyzed results to improve tactics and processes. Worked intensively with producers, directors, and other leaders to ensure the success of campaigns.
• Product manager of different platforms such as GIS-based distribution tracking and ordering system, BI dashboard, Customer club, e-commerce platform, etc.
• Increased Golrang Resaneh brand ranking to 87th Iranian brand.
• Established largest Iranian home entertainment company (Golrang Media).


Maadiran, Tehran, Iran
Digital Marketing Manager, October 2009 - February 2012
Largest IT and AV manufacturing company in the Middle East.

Designed digital campaigns and coordinated BTL advertising projects. Budgeted and calculated ROI.
• Product manager and UI/UX designer of LG friends, MaadIran, My X-vision platfroms.
• Established first Digital Marketing Department in country.
• Doubled LG monitor market share in nine months.


Education

DBA, 2017
University of Tehran, Tehran, Iran


MBA, 2011
University of Tehran, Tehran, Iran


Training & Development

Marketing, Growth Hack and Business Administration:
• Marketing in a Digital World Micro Master program (5 courses), Curtin University, 2020
• Digital Product Management Micro Master program, University of Maryland, 2020
• Customer Relationship Management for Marketers Professional program (2 courses), IIMB, 2020
• Business Analytics Micro Master program (4 courses), Columbia University, 2020

Data Science and IT:
• Statistics and Data Science program (5 courses), MIT, 2020
• Data Science program (9 courses), Harvard University, 2020
• Quantum Machine Learning, University of Toronto, 2020
• Predictive Analytics using Python Micro Master program (5 courses), The University of Edinburgh
• Computational Thinking for Modeling and Simulation, MIT, 2020
• Mobile Application Experiences program (2 courses), MIT, 2017

Entrepreneurship and general management:
• Start-up Boards: Advanced Entrepreneurship, Stanford University, 2013
• Scaling Up Your Venture Without Screwing Up, Stanford University, 2014


Professional & Community Involvement

• Member of ICANN Domain Roundtable
• Co-founder of Iran Youth Artists Association
• Board member of Board of Trustees, Iran Autism Association
• Member of Iranian Scientific Marketing Association
• Member of Iranian Executive Management Association


Publications

• How Chief Growth Officer will change your online retail shop, Marketing Magazine, 2020
• How X generation changed Social responsibility methodology, Child Foundation Mag, 2018
• 8 keys for succeeds sales managers, Markers Magazine, 2015
• Marketing Strategies During Financial Crisis, 12th International Management Conference, 2014
• International Marketing: Three Steps to Success, Marketing Magazine, 2014

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Fun Facts

  • 777+

    Projects Completed
  • 3K+

    Happy Clients
  • 9K+

    Lines of Code

Our Partners

Arash

Behjo

Make people life easier

Arash BehjoAbout

Make people life easier

Dynamic, highly accomplished Product and Executive leader with expertise in product management and development, growth and performance management, process improvement and omni channel campaigns.
Strong ability to drive cross-functional collaboration on long-term product development based on scumbased agile tactics.
Proven ability to conduct in-depth analysis of complex problems and find solutions and in other hand good understanding of the user behavior and needs. Personable and charismatic with the communication skills needed to forge partnerships with key decision-makers at all organizational levels.

HighlightsExperiences

What colleagues sayTestimonial

  • To sum up, he is fully dedicated to his work and his responsibilities, with great negotiation skills as well as valuable marketing managerial experiences. he enjoys communicating with people and making professional relationships globally, therefore, he knows many people in various industries, you can always ask him for connections.

    N.Shahrokhi

    Commercial Manager

  • Smart, reliable, and passionate about several nonprofit and educational projects that we had together. Also, networking is one of his competencies.

    M.Hariri

    CEO

  • I have known Arash Behjo for the past 2 years as he has taken the following position which I managed: E-marketing at Maadiran marketing department. As his Manager, I have had an opportunity to observe the Expert's participation and interaction in marketing department and to evaluate the Expert's knowledge and ability of the subject matter.

    V.Goudarzi

    Business develepment VP

Latest NewsNews

  • The first official post-DBA course of the Faculty of Entrepreneurship of Tehran University will be held at the beginning of the academic year 2022 in the presence of famous professors in the field of management. In this course, students are provided with up-to-date and applied knowledge in the field of management, especially in the context of new businesses.

    In this course, Dr. Arash Behjoo is present as a lecturer in market development and product management, and the topics of this course can be named as follows:

    • Recognition of the main needs of target customers and suitable product design
    • Product usability research and UX Research
    • Introduction to product life cycle
    • Introduction to product agile management method
    • Introduction to how to write a Business Plan
    • Recognition of target markets
    • Market segmentation
    • Market entry strategy

    For more information and registration, you can visit:

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  • The film no prior appointment, winner of Simorgh Zarrin, the best film from the national point of view of the 40th Fajr Festival, was screened on May 29, 2022 at Avan Shams Hall for families with autistic children.

    As reported by Mehr News Agency, Behrouz Shoaib, the director of the film, a group of representatives of the film, Dr. Ghaffari, CEO, Dr. Cheraghchi and Dr. Arash Behjo as members of the Board of Trustees, Dr. Zali and a group of doctors, professors and specialists in the field of autism, the mayor of the District Two and a group of officials and authorities of the social sect and Tehran Municipality attended the event. The speakers praised the director and actors for correctly portraying the life of a child with autism and talked about the prevalence of autism in society, the need for timely screening and intervention to increase its effectiveness, and appropriate changes in urban space to adapt cities to people with autism. The mayor of Tehran's District Two also promised that a part of Nahj al-Balagheh Park, which will be adapted for people with autism, will be completed and handed over in the coming weeks.

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  • On April 10, 2022, the Children's Foundation held a joint meeting with the Deputy Minister for Social Affairs of the Ministry of the Interior.

    The meeting was attended by the Deputy Minister of Social Affairs of the Ministry of Interior, Dr. Radan, the Director of the Children's Foundation, Hormat Nazari, the supporter of the Children's Foundation, Arash Behjoo, as well as a group of officials of the Social Partnership Organization and the directors of the Children's Foundation; during this meeting, the directors of the Ministry of Interior were not only familiarized with the activities and achievements of the Children's Foundation, but also discussed the concerns and problems of the Foundation.

    According to online media, during this meeting, the director of the Children's Foundation and Arash Behjoo raised the administrative problems that prevent the proper implementation of some of the activities of the Children's Foundation, and Dr. Radan issued instructions to solve these problems, and it was decided that in future meetings issues related to the Foundation will be raised and the Ministry of Interior will cooperate with the Foundation using the legal means to solve problems and pursue its charitable goals.

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Honors and Awards:Awards