The first official post-DBA course of the Faculty of Entrepreneurship of Tehran University will be held at the beginning of the academic year 2022 in the presence of famous professors in the field of management. In this course, students are provided with up-to-date and applied knowledge in the field of management, especially in the context of new businesses.

In this course, Dr. Arash Behjo is present as a lecturer in market development and product management, and the topics of this course can be named as follows:

• Recognition of the main needs of target customers and suitable product design
• Product usability research and UX Research
• Introduction to product life cycle
• Introduction to product agile management method
• Introduction to how to write a Business Plan
• Recognition of target markets
• Market segmentation
• Market entry strategy

For more information and registration, you can visit:

The film no prior appointment, winner of Simorgh Zarrin, the best film from the national point of view of the 40th Fajr Festival, was screened on May 29, 2022 at Avan Shams Hall for families with autistic children.

As reported by Mehr News Agency, Behrouz Shoaib, the director of the film, a group of representatives of the film, Dr. Ghaffari, CEO, Dr. Cheraghchi and Dr. Arash Behjo as members of the Board of Trustees, Dr. Zali and a group of doctors, professors and specialists in the field of autism, the mayor of the District Two and a group of officials and authorities of the social sect and Tehran Municipality attended the event. The speakers praised the director and actors for correctly portraying the life of a child with autism and talked about the prevalence of autism in society, the need for timely screening and intervention to increase its effectiveness, and appropriate changes in urban space to adapt cities to people with autism. The mayor of Tehran's District Two also promised that a part of Nahj al-Balagheh Park, which will be adapted for people with autism, will be completed and handed over in the coming weeks.

On April 10, 2022, the Children's Foundation held a joint meeting with the Deputy Minister for Social Affairs of the Ministry of the Interior.

The meeting was attended by the Deputy Minister of Social Affairs of the Ministry of Interior, Dr. Radan, the Director of the Children's Foundation, Hormat Nazari, the supporter of the Children's Foundation, Arash Behjo, as well as a group of officials of the Social Partnership Organization and the directors of the Children's Foundation; during this meeting, the directors of the Ministry of Interior were not only familiarized with the activities and achievements of the Children's Foundation, but also discussed the concerns and problems of the Foundation.

According to online media, during this meeting, the director of the Children's Foundation and Arash Behjo raised the administrative problems that prevent the proper implementation of some of the activities of the Children's Foundation, and Dr. Radan issued instructions to solve these problems, and it was decided that in future meetings issues related to the Foundation will be raised and the Ministry of Interior will cooperate with the Foundation using the legal means to solve problems and pursue its charitable goals.

According to Tabnak, MBA or advanced course of business management is a specialised knowledge for managers and students in this field, in which the practical and executive skills necessary for business management are comprehensively discussed. In a simple definition to answer the question of what is an MBA, it can be said that everything you need to become a manager of a collection, business, a firm or even an organisation is present in this course. As we have already said, this course is suitable for anyone who is interested in the field of management, and all people can attend this course. It is interesting to know that during the course new employment opportunities are created in the minds of the students, so it is very fruitful for entrepreneurs.

Introducing some experienced and well-known professors of MBA course at Tehran Faculty of Management:

- Dr. Behzad Abolalaei: faculty member of industrial management organisation
- Dr. Babak Zia: faculty member of the University of Tehran
- Professor Bijan Khoram: the father of Iranian systemic thinking
- Dr. Arash Behjo: lecturer in digital marketing
- Dr. Nader Seyed Amiri: post-PhD holder from Alberg University, Germany
- Dr. Ahmad Reza Nakhjavani: PhD in management, University of Lyon, France
- Dr. Razieh Rezaei: faculty member of industrial management organisation
- Dr. Emad Ghaeni: Consultant in Human Resources and Entrepreneurship

To enrol in the MBA course at Tehran University, you can apply through the VLA Faculty of Entrepreneurship website at Vla.ir.

According to an internal publication of the Iranian Autism Association, a joint meeting was held attended by Dr. Radan, Deputy Minister of Social Affairs of the Ministry of Interior, Dr. Ghaffari, Executive Director, and Dr. Arash Behjo, member of the Board of Trustees of the Autism Association.

During this meeting, the Deputy Minister and a group of executives from the Ministry of Interior personally familiarized themselves with the actions and projects of the Autism Association.

In this meeting, hosted at the suggestion of Dr. Behjo of the Autism Association of Iran, various cases were discussed, including methods of tracking children with autism based on Geographic Information System (GIS) bracelets and wearable devices. It was also suggested that the Iranian Autism Association prepare educational brochures to familiarize families with infants, and that the Civil Registration Authority provide brochures at the time of issuing birth certificates for infants so that they can be identified by families as soon as possible in the case of autism. It is necessary to go to reputable centers for screening.

About two years after the outbreak of the Corona pandemic and the holding of online university courses, eight-hour courses in the form of a workshop were designed and held at the initiative of the Faculty of Management of the University of Tehran to deepen the knowledge taught in the current semester.

According to the social networks of the Faculty of Management, this week's course, which was led by Dr. Arash Behjo and focused on digital marketing, was welcomed by more than 50 MBA and DBA students.

In this workshop, students were introduced to various topics including the following:

• Basic concepts of digital marketing
• History and statistics related to digitalization.
• Digital strategy
• Different digital marketing channels and important points when using each channel
• Basic principles for writing digital campaigns

According to Tehran Municipality's Information and Communication Technology Public Relations Organization, a roundtable discussion on the challenges of developing digital services and exit strategies in the post-Corona era was held within the fourth Smart Tehran event, with the participation of Dr. Arash Behjo as panel moderator and host, and Shahab Javanmardi, Arash Karim Beigi, Hesam Maghsoudloo, Nima Namdari and Massoud Vakilikia. The session covered topics such as the importance of diversity in rebuilding digital businesses, the development of startups' activities in terms of reducing bureaucracy, and the development of fiber services. Hesam Maghsoudloo, senior advisor to the executive director of Tehran City ICT Organization, said that we have conducted public monitoring of absentee services to provide services such as obtaining a certificate of completion, etc., which comprised 90% of public visits - which led to the reduction of traffic. He said that in the "My Tehran" system, 1,000 accounts are recorded every day and different authorities cooperate. He also talked about people's complaints in some cases, such as sharing information in systems that do banking and digital affairs, and said that we must solve this.

Fanap CEO Shahab Javanmardi pointed out the importance of taking action to create new and innovative services, which is a gradual process. "The influx of new customers has reinforced our view that there will not be a large market if we do not proceed without special innovations, while in some cases it has not been as it should be," he said.

"Markets that are not fueled by various innovations and services will have a small market share," the Fantap CEO said.

Nima Namdari, CEO of Javaneh and founder of Oak, pointed out that startup growth will be higher if bureaucracy is cut. "One of the most important things the government needs to do to develop these things is to act in a balanced way," he said. Massin Vakilinia, CEO of Mobin One, also said that the future of communications will not be limited to cell phones and that "developing a fiber network will be a way to develop communications, although investors see a vague future in terms of rules and regulations; but if we focus on developing the fiber network and cell phones, things will go better. The second problem is the municipalities, which are supposed to take care of digging and developing the fiber network.These issues also need to be seen in the extra-organizational structure so that the challenges in this area can be addressed all at once."

According to social media, at the request of some teachers in the suburbs of Tehran, Dr. Arash Behjo has designed and implemented a social responsibility campaign to collect cash and in-kind donations from altruistic Iranian compatriots inside and outside the country, with the help of a group of altruistic artists including Ashkan Khatibi, Mehrdad Minavand, Mohammad Abolhassani, Sajjad Afsharian, Behnoosh Bakhtiari, Maziar Asri and Band Bamrani. During the campaign, which was carried out with the help of more than 1,000 donors at home and abroad, more than 100 students in need of a suitable smartphone were provided. Cell phones were donated to students by teachers.

According to IRNA, Arash Behjo, deputy director of Tehran Internet Market Development (*780), said that with your help, altruistic people, we will prepare food packages for needy Iranian families and distribute them through reputable charities this year as well. However, due to the corona epidemic, monetary donations were collected on the Hafhashtad platform. With the help of these donations, we prepared 50,000 shopping cards from Ofogh Kourosh and Refah retail chains and then distributed them to the most reputable charities in the country in cooperation with Imam Reza Behesht Charity to reach the needy.

This campaign was promoted through Asre Jadid show and Instagram pages of artists who collaborated with our campaigns including Ehsan Alikhani, Rambod Javan, Ashkan Khatibi, Mehrdad Minavand, Sajjad Afsharian, Bemrani Group, Seyed Ali Ahmadi, Maziar Asri etc.

It should be noted that the card was replaced by the usual food packages to prevent the spread of the corona. For this purpose, these foodstuffs were distributed in all parts of the country, including the less privileged and vulnerable areas. On the other hand, the right to choose has been granted in order to honor the needy and increase the productivity of the donations collected.

Haftad Free Higher Education Institute started its specialized activities in the field of higher education in 2002 with the official approval of the Ministry of Science, Technology and Research by a number of professors and senior college staff. During these two decades, this institute has succeeded in training professionals in the fields of management, psychology and personal skills development, as well as information technology, arts and media for various organizations and institutes in the country.

Dr. Arash Behjo teaches courses such as digital marketing and international marketing as a faculty member in MBA and DBA programs at this college.

The Kind Moon Scent campaign was launched by Hafashtad with the aim of making stationery packages and distributing them to disadvantaged students with the help of the Khandevneh show.

In an interview with Shargh newspaper, Arash Behjo said, "With the increase in prices, the purchasing power of people in society has decreased, and as a result, the number of people in the lower classes has increased, and more children long to buy new stationery. To this end, with the help of Rambod Javan and Seyed Ali Ahmadi in the Khandevneh show, we have developed a campaign to collect public donations through Hafashtad.

The campaign was also announced through social media by artists who regularly take social responsibility. These artists include Parviz Parastavi, Rambod Javan, Ehsan Alikhani, Mohammad Bahrani, Ashkan Khatibi, Habib Rezaei, Behnoosh Bakhtiari, Amir Mehdi Jouleh, Milad Keimram, Sam Nouri, Shahrokh Estakhri, Dirin Dirin, Bemrani Group, Maziar Asri and others. " As part of this campaign, a stationery package was prepared for more than 45,000 low-income students and distributed in all parts of the country by various charities, including Children's Foundation, Iranian Autism Association, Mahak, etc.

What is going on in the minds of customers?
How can we gain the trust of the customers?
How to use the potential of new technologies for the benefit of our company?

The part-time MBA courses at Tehran University are the best opportunity for managers and entrepreneurs to learn.

For more information and to register, please visit the website vla.ir.

Today, May 29, 2016, I will be your guest through the Bazar Irooni program of Radio Eqtesad.

In this program, I will talk to you about the role of advertising in the prevalence of buying Iranian goods in online markets.

You can listen to this program at 11:45 AM on Eqtesad Radio, 98 MHz FM band.

According to the internal publication, at the invitation of Hamedan City Council, a joint meeting was held at the Hamedan Governor's Office with the presence of the Governor, Mayor, Deputy Chairman of the City Council, senior managers of water and sewage, Tavanir and Gas along with Arash Behjo, Deputy of Tehran Internet Market Development.

In this meeting, while welcoming the selection of Hamedan as a pilot project of bill consolidation by Hafashtad, the parties agreed to take measures such as updating subscribers' information, unifying basic billing information, simplifying payment, using artificial intelligence in monitoring information and creating appropriate access to They emphasized the purpose of reporting and regulating bills. In the end, Hamedan City Council and Municipality agreed to provide some urban advertising spaces in order to create a culture for self-expression of consumer information.

The population of Tolo Bineshanha intends to be with the homeless in our country on the last Tuesday of the year in the vast expanses of Iran and to share the joy of the New Year with the memorable taste of vegetable rice and fish with needy compatriots and the earthquake-stricken people of the west of country.

This year, in addition to the needy and the homeless, the Tolo Bineshanha population intends to empathize and accompany the zealous people of Sar-e Pol-e Zahab on this vast table. A certain amount of vegetable rice and fish is cooked and distributed with fish, and the rest will be delivered to our dear compatriots as dry food. The director of the Welfare and Social Services Organization of Tehran Municipality announced the implementation of a vegetable rice and fish campaign for the needy in Tehran and said: "This movement will start today, on the eve of the New Year, with the participation of Hafashtad and Dirin Darin, and this food pack will be provided to the needy and homeless people in greenhouses and on the outskirts of Tehran."

According to Tabnak, quoted by Tasnim, Najmuddin Mohammadi stated on this campaign: "Simultaneously with the birthday of Amir al-Momenin Ali (AS) and Father's Day, as well as the arrival of the New Year, this movement will be carried out by the citizens of Tehran."

Referring to this campaign, he said: "The citizens of Tehran helped to carry out this campaign and provide its expenses.

“Although the donations were small, we were able to launch this campaign.

On the method of donations, he said: "Citizens donated through *789*8*1398# and in the first phase this evening, 3,300 packages of vegetable rice and fish were provided to the homeless living in hothouses, shelters, as well as on the outskirts of Tehran." Mohammadi added: "According to the plan made in the coming days and until the end of the year, we will have food distribution among the needy people in the outskirts of Tehran in a few more periods." The director of the Tehran Municipality Welfare and Social Services Organization also said: "This will be done in the coming days and we plan to implement it in the future." At the end of the campaign, senior managers of the Welfare and Social Services Organization of Tehran Municipality attended the workplace of Dr. Arash Behjo, Deputy Director of Tehran Internet Market Development, and thanked him for his contribution in designing and implementing this campaign by donating plaques and gifts made by the clients covered by the internship services.

According to Tabnak, Jam Jam wrote, "Next year is a difficult year for the country in terms of budget. "With the forced reduction of the budget's dependence on oil revenues, the government has inevitably turned to increasing tax revenues so that more than 190,000 billion tomans will be paid to the treasury from taxes next year." One of the sectors in which the government will collect less tax is economic activity on the Internet. In recent years, economic activities on the Internet in Iran have increased sharply. Last year, the turnover of activists in this sector was one hundred thousand billion tomans, and this year it is predicted that this figure will reach about 300 billion tomans. Dr. Arash Behjo, a technology expert, said about the possibility of collecting taxes from economic activists in the field of cyberspace "The word virtual business may not be clear, and it is better to use the word electronic market.

There are various estimates of the amount of business in the electronic market, and estimates show that 3% of our business is done in the electronic market, and 97% of it is still traditional. "But the turnover in cyberspace is not small either, reaching almost a few thousand billion, which is significant." "We have several large companies that operate entirely electronically and are registered, such as DJ Kala, whose tax audits are performed," he said. One of the relevant measures that the government is taking is the Anti-Money Laundering Law; "This means that the government tries to be aware of all the financial transactions that take place and to tax the accounts that have a high and specific financial transaction." "The other part is the websites and pages with an account number and a high number of transactions, and as far as I know, the tax has gone to these pages" Behjo said. The other part that remains are online retailers, which the government usually cannot do, because they are usually not monitored and their receipts are less than a certain minimum. However, the laws used by the government and the experts who work and pass them have no knowledge of the e-commerce mechanism. "We do not have the infrastructure to manage the electronic market, nor do the people at the management level have enough knowledge, and the result is that companies that pay taxes have to pay taxes to which they are not entitled."

Bazar Sazan (Market Makers) School is headed by Parviz Dargi and focuses on training, consulting, research and publishing in the field of marketing and sales. It has been training Iran's best managers, supervisors and professional salespeople for many years. The job of a salesperson is a strategic job. Performance in this job has a strong and significant impact on the performance of the company. A strong salesperson creates value for the customer and wealth for the company, while a weak salesperson easily destroys value and sources of wealth production. A skilled and capable salesperson increases customer loyalty and market share, while a weak salesperson leads customers to the competition.

Course introduction

In this course, Dr. Arash Behjo, as a member of the Bazar Sazan School, is in charge of teaching digital marketing and international marketing.

Course topics are:

• The position of sales management in the organization
• Personnel management for sales managers
• Financial management for sales managers
• Introducing legal issues to sales managers
• Negotiation management for sales managers
• Claims management and customer accreditation

The policy-making meeting of social responsibility campaigns was hosted by the Commercial Unit of the Radio and Television. In this meeting, Dr. Arash Behjo, Deputy Director of Tehran Internet Market Development, regarding receiving donations based on USSD and the Hafashtd application, made proposals to provide special USSDs based on * 780 # and to introduce campaigns in the Hafashtd application, which was welcomed by the audience.

Since the beginning of the year, many provinces of the country have been hit by storms. The story began in Golestan province, but did not end there. Heavy snow and rain as well as sudden flooding, road closures and bitter flooding in Shiraz were the first heartbreaking scenario of the year.

According to local news agencies, the Red Crescent organized a fundraising campaign for the compatriots affected by the floods under the title "Red Crescent Public Donation Collection Campaign" in many domestic and foreign information centers with the support of Hafashtad, collecting more than 1,370,000,000,000 rial in cash donations. Arash Behjo, Deputy Director of Tehran Internet Market Development, told reporters in a live interview on the Internet, "137 billion tomans of micro donations ranging from 10,000 to 200,000 tomans were collected from more than 20 million good and altruistic fellow citizens of our country through Hafashtad. He added that this campaign is known as the biggest social responsibility campaign in our country so far. It is worth mentioning that this campaign was launched by well-known personalities of our country, including representatives of politics, society, arts and sports such as Dr. Zarif (Minister of Foreign Affairs), Mahmoud Vaezi (Head of Presidential Office), Azari Jahromi (Minister of Communications), Mohammad Reza Aref, Ali Daei, Ali Karimi, Asghar Farhadi, Rambod Javan, Ashkan Khatibi, Ehsan Alikhani, Parviz Parastavi, Mehrdad Minavand, Peyman Maadi, Mohammad Reza Golzar, Behnoosh Bakhtiari, Baran Kosari, Negar Javaherian, Navid Mohammadzadeh, Milad Keimarami, Amir Mehdi Zhooleh, Ladan Tabatabaei , Farzad Farzin, Mohammad Abolhassani, Leila Blockat, Mahour Alvand and dozens of prominent figures in the country who covered the event on their social media pages.

Hamidreza Jalali, CEO of the Kind Mother Charity Foundation, said in an interview with a social reporter of Fars News Agency, and referring to the "Participation of the Kind Mother Charity Foundation in the national movement of sympathetic Iran":

"The Kind Mother Foundation, in partnership with Hafashtad, sees it was its duty to participate more emphatically in this empathy exercise to support more children and families." Referring to the distribution of food, he added: "More than 2,700 food parcels were distributed among the families identified by the foundation in Golestan, Alborz and Tehran provinces on 24 August.” The packages prepared in the new phase will be presented to the needy in Bushehr province, and the food packages of the Kind Mother Foundation will soon reach other provinces." The director of the Kind Mother Charity Foundation said: "Since children are the main target group of the foundation, in addition to the usual items in food packages such as Iranian rice, beans, oil, etc., we put delicious foods according to the tastes and desires of children in the family food packages.” Also, due to the special circumstances of the corona outbreak across the country, health items such as masks for children and adults as well as detergents have been added to the foundation's packages." "Since honoring children is very important to us, we even pay attention to details such as the carton," Jalali said. "The volunteers of the foundation draw these cartons with sensitivity and artistry so that the children will feel happier when they see these packages and know that this package is for them." He noted: "fellowmen can participate in the preparation and distribution of food packages by the Kind Mother Charity Foundation by dialing the USSD # 622 * 780 *."

For more information, you can visit the following site:

According to the Website of Amirkabir University, a three-hour workshop on digital marketing was held for the students at the invitation of the university, led by Dr. Arash Behjo (visiting professor). In this workshop, the following topics were covered:

• What is digital marketing?
• History of digital marketing
• Introduction to common tools, activities and methods of digital marketing

Location: Amirkabir University
Time: Wednesday, December 27, 4 to 7 p.m.

After the successful holding of two rounds of Iran's digital marketing event, the third round of this major conference will be held in September 2016 at the Razi International Conference Center. Due to the changes in digital marketing trends in the world and in Iran, this conference attempts to invite the most experienced speakers and the most reputable companies active in this field. Iran Digital Marketing Conference is a meeting place for activists and experts in the field of digital marketing in the country. By participating in this event, you can learn about the latest experiences and achievements in this field while developing your professional communication.

Opening Speaker: Dr. Arash Behjo, Deputy Director of Tehran Internet Market Development (Hafashtad)

Speakers:

Amir Pasha, Marketing Director of Irancell
Manuela Melinescu: SNAP Marketing Manager
Amin Samiei: Vice President of Snapfood Marketing
Mustafa Mirnori: Vice President of Fidebo Marketing (CMO)
Milad Mojarad: Vice President of Tiwal Marketing (CMO)
Dr. Abbas Hosseini: Technical Deputy of Tepsel
Amir Shabani: Vice President of Beep Tones Marketing (CMO)
Hafiz Ejlali: Vice President of Bazar Insurance Marketing (CMO)

According to the music department of the cultural group of the Young Journalists Club; the album "Ibrahim" was released this morning with the support of Hafashtad. The music of this album is entirely by Chavoshi himself and Shahab Akbari and Farshad Hesami has collaborated with Chavoshi in the arrangement of the work and Meysam Marvasti and Adel Rouhnavaz are also the musicians of the album. Chavoshi in the identity card of his album from artists such as Parviz Parastavi, Hamid Farkhonejad, Arash Behjo, Hassan Fathi, Reza Rashidpour, Amir Jafari, Ali Zia and, etc who also supported him and his works during the busy days and issues surrounding the making of this album.

During a meeting held at the Bakhshesh Foundation, Tehran Internet (Hafashtad) was praised for its various contributions to fundraising. In this ceremony, which was held in the presence of the members of the board and the managing director of the Bakhshesh Foundation and Dr. Arash Behjo, the deputy director of Tehran Internet Market Development, a plaque of appreciation was awarded to the managing director and deputy director of the market development of the company. Also, it was decided that bilateral cooperation would be developed through joint campaigns to raise public funds for the benefit of children with hearing problems. The Charity Hearing Healing Aid Foundation, abbreviated as "Bakhshesh", is a non-governmental organization with the motive of helping children in need of cochlear implant candidates.

In a meeting between the Iranian Autism Institute and the Minister of Health, members of the Iranian Association's Board of Directors and Board of Trustees discussed the Association's demands with Minister of Health Dr. Hashemi. The Minister of Health and his deputies provided 40 billion rial to raise awareness in the field of autism.

The "House of Hope" campaign to collect people to buy the building of the Iranian Autism Society was carried out by a think tank consisting of Ashkan Khatibi, Mahsa Hariri, Arash Behjo, Mahmoud Karimi, Ladan Tabatabai, Mehrab Ghasemkhani, Shaghayegh Dehghan, Ali Bayani, Sina Tavakoli and Saeedeh Ghaffari. This is the largest campaign of social responsibility in the field of health, supported by more than 100 well-known personalities of art and sports in the country. It bought three apartments for the Autism Society of Iran. Dr. Arash Behjo, Vice President of Marketing, Hafashtad, stated in the press conference of the House of Hope Campaign that 5 billion 774 million 905 thousand 13 Rials have been collected so far. Of this amount, 5 billion 541 million 172 thousand 796 Rials have been paid through the family of "Hafashtad". Statistically, 11,162 people helped us through "Hafashtad". The maximum amount of deposit-due to the restriction imposed by the Central Bank- was 200 thousand tomans, which has happened many times by some, and the minimum amount was also one thousand tomans. There may have been people who could not afford it or who were students with a low age, however they contributed to this campaign and paid the highest amount of 5,000 tomans. We made a small contribution in return: We stopped some of our advertising! We donated the cost dedicated to the media owners' to the Autism Society.

Most of our income was recieved on the eighth and ninth of November, when the campaign began. From 9pm, when the campaign started, to midnight, 44 million Tomans were collected. That's too much for the clock. The next day, there were 160 million tomans. In the following days, there were ups and downs. In the second part of the campaign, when our friends made the video which was shared by our dear artists, we saw the second jump. *780# or the company "Hafashtad" always supports autism to the extent that it can and is the will of the public, and the code 7070 "Hafashtad" is always active for the autism association. We are proud of ourselves for wanting to take a small step to help the community on behalf of "Hafashtad". "Hafashtad" receives no fees for the services it provides to the charity, and the company covers the technical costs of the system itself. Many famous personalities were present in this campaign, including Mehran Modiri, Rambod Javan, Ehsan Alikhani, Branko Ivankovic, Persepolis team, Ali Daei, Ali Karimi, Parviz Parastavi, Ali Zia and 1100 famous artists and athletes of the country.

An influencer marketing workshop was held for a group of food influencers under the guidance of Dr. Arash Behjo and at the invitation of Tag Star. In this workshop, which was welcomed by social media activists from all over the country, participants learned materials on how to effectively communicate with their audience and increase the quality of production and distribution of prepared content.

In an online interview , Arash Behjo announced that after two years of negotiations initiated by Hafashtad with senior executives of the national TV, Rambod Javan, Ali Ahmadi and Javad Farhani, the producers of Khandavaneh, Mohammad Bahrani, the voice actor and Saeed Salarzehi, the owner of Jenab Khan doll, It was materially and spiritually purchased and this popular character will return to the Khandevane show, and in the near future we will unveil Jenab Khan's collection of restaurants, movie, music album, entertainment center and stationery. Jenab Khan is a puppet character who first appeared in the home movie series Kooche Morvarid and then in the Khandevaneh series as a stand-up comedian.

According to Jahan News, which cites Jam Jam Online, USSD codes are a method of sending messages whose messages are always between a * and a #. According to the Ministry of Communications, about 50% of the revenue is charged and phone operators pay Executes along the way of USSDs. In villages and on streets, almost 100 % of payment services are carried out using these codes. One of the main advantages of these USSDs is that they can be used without the use of the Internet. These codes are used for various purposes, such as financial transfers, tracking accounts, recharging balances, and paying bills; of course, non-financial applications such as lotteries or surveys have also developed through these codes. However, the Central Bank insists on excluding financial exchanges from financial transactions, citing the fact that these command codes do not have the necessary security for financial transactions. This area could prevent implementation. Arash Behjo, a technology expert who opposes the elimination of USSD mobile code services, said, "Command codes are the easiest way to acquire a top-up in Iran, which accounts for 25% of the country's banking transactions." By abolishing these services, the ease of buying online will also be lost, which will lead to a decrease in online sales. The expert from IT stressed that traditional methods should be implemented by abolishing USSD services: "There are 130 million transactions in USSD now, and if this service is closed, we will have to experience massive city travel."

In addition, we need to destroy 150,000 trees to produce physical charges, and the sale of charge cards in the charging system increases the flow of money in the community, which also leads to liquidity growth. He pointed out that 200 billion tomans are collected annually through USSDs as grants to charities and other non-governmental organizations, adding, "The numbers paid in this area are small, and the average is about ten thousand tomans that people pay for these amounts." They will not go to the bank. In this case, millions of needy people are deprived of public assistance. Behjo stressed that there are 40 million USSD users: An important point that is not taken into account is that in the order codes only the card number and the second password are given, while in the case of large electronic purchases, the CVV2 and the expiration number of the card must also be present. Some believe that this information is monitored, but it is not said that this information is provided to the operators. "USSD codes are used in a closed loop and closed environment, and there is no gain," he said.

During Arash Behjo's efforts, a group of MPs signed a letter to the governor of the Central Bank calling for USSD activities to continue. The biggest victims of the abolition of the USSD code are charities. According to Tabnak, the letter states, "Due to the size and number of disadvantaged charities associated with public assistance systems, it is requested that the continuation of the activities of these systems be encouraged through the support of USSD systems."

According to a central bank circular, the ability to use USSD codes will be eliminated beginning in mid-February. The elimination of this option would mean the loss of funding for charities and unemployment for thousands of wireless carriers. USSD is a message code and an easy way to send messages and transfer money. USSD messages are always enclosed by a * and a #, which distinguishes them from phone numbers. Ghorbani, Amiri, Pejmanfar, and Taherkhani are among the representatives who have signed a letter to Dr. Seif, the governor of the Central Bank of the Islamic Republic of Iran, calling for the continuation of the USSD system

Tag Star was founded by Rambod Javan and his team as the first influencer marketing platform in Iran. This startup is the first influencer marketing platform in Iran that aims to identify talent on social networks such as Instagram and Twitter and connect them with companies. After the press conference, Rambod Javan, CEO of Tag Star, Arash Behjo, Deputy Director of Tehran Internet Market Development, and Mohammad Hosseinpour, CEO of Magnet gave speeches. In his speech, Arash Behjo addressed the important role of influencers in organizing social responsibility campaigns.

Arash Behjo explained that less than 12 hours after the earthquake in Kermanshah, he launched a campaign called "By the side of my fellowmen in HafHashtad". 165,000,000,000 rials in public donations were collected, which were used to buy tents, shelters, provide water to villages and support 500 affected or disabled families for 12 months. At the end of the campaign, the helpers were awarded a plaque and a statue.

Tonight, the last episode of the fifth season of Khandvaneh was recorded with Negar Javaherian as a guest.

You can listen to the interview with Dr. Arash Behjo on digital marketing in radio marketing at the following link.

As part of a report on the technology exhibition of knowledge-based companies, Channel 1 of the nationl Radio and Television spoke with Dr. Arash Behjo, Deputy Director of Tehran Internet Market Development. In the report, Behjo spoke about the capacities of the information and communication technology industry for the development of the country and the problems faced by the players in this industry.

The Pitch Bootcamp program was held at Amirkabir College in Tehran.

Click on the link below to listen to Rooyesh's program with the theme of personal selling and with the presence of Arash Behjo as an expert of the program.

The screening of Good, Bad, corny film was held in support of the programs of the Autism Society of Iran in the presence of Persepolis players. Persepolis players, Peyman and Mehrab Ghasemkhani, Shaghayegh Dehghan, Arash Behjo, Mahsa Hariri and a group of people from Autism Society of Iran were present at this program.

HafHashtad Nowruz celebration was held in Abadan with the presence of a group of popular artists. The celebration was accompanied by concerts, local music and a variety of games, as well as stand-up comedy. Arash Behjo, Vice President of Marketing HafHashtad , introduced the audience to the various services of HafHashtad and presented prizes to the winners of various games.

For the first time in the last forty years, Hafashtad organized an open-air concert near the azure waters of the Persian Gulf. In this celebration, various music programs, stand-up comedies and different group games were organized. Arash Behjo, Vice President of Marketing HafHashtad introduced the different services of Hafashtad and presented gifts to the winners of the different categories at the end.

The Iranian Grand Prix of Inventions was launched in 1991 by the Ministry of Industry, Mines and Trade, the Ministry of Communications and Information Technology, and with the support of more than 30 top universities and research institutes in the country. In the same year, in order to commercialize and produce knowledge and upgrade research and development, it conducted research to create a new supporting method for the commercialization and sale of inventions. Finally, in September 2014, the project "Iran's Grand Prix for Inventions" was born with the approach of commercialization of inventions with the presence of more than 40 elites, activists and experts in the field of technology. The closing workshops of this festival include 8 educational workshops, such as digital marketing workshops, which are held by Dr. Arash Behjo with the focus on familiarity with the principles and techniques of digital marketing.

According to ILNA reporter, Rambod Javan (director and funny presenter) announced the launch of the campaign "I burned too" and said, "Join the campaign "I burned too" by dialing * 780 * 1#. Arash Behjo, the designer of this campaign, added that by dialing the command code Hafashtad, participants in this campaign commit themselves in a collective movement to protect themselves and their loved ones from unforeseen events such as fire, flood, earthquake and drift. It should be noted that this campaign is the largest social responsibility campaign, with more than 800,000 forwards in social networks, with the participation of more than two and a half million people. In addition, 150 standard heaters were purchased from the public donations for this campaign and distributed in schools in 10 low-income provinces of the country in collaboration with the Children's Foundation.

Channel 5 will be a guest of the public on the longest night of the year known as Yalda night with two special programs, Nardoneh and Night Frame. According to official information from Channel 5, Arash Behjo, the producer of Nardoneh program, while explaining this special program, said, "This live and combined program will be aired on Tuesday, December 21, at 8:00 pm. Behjo continued, " Ehsan Karami is responsible for this special program which consists of various parts such as interviews with artists and singers, promos, popular reports and so on. Moreover, in this special broadcast, live music performance is one of the parts of the program. Hamrahe Aaval and Pardie Aavale Kish visited the Parham booth Parham Mobile Services Company received the CEO of Hamrah Aval, the director of value-added services and the managers of Pardis Aval Kish Telecommunication Services Company during the telecommunication fair.

Parham Mobile Services Company is one of the most important and largest companies in the field of value-added services for Hamrah Aval operator. Vahid Sadoughi, CEO of Hamrah Aval, visited Parham booth during telecommunication fair in hall 13. Accompanied by Behnam Borna, Chairman of Parham, and Arash Behjo, Marketing Director, he learned about Parham's main systems, including Service 3, Touchmart and Baziro, the latest product of the series. Mohammad Reza Sohanian, director of value-added services of Hamrahe Aval, also visited the booth for a few minutes. Managers Pardise Avale Kish also visited Parham booth on the second day of the fair and familiarized themselves with different products.

For more information, visit the following website:

Nowadays, the role of the Internet and digital tools in the development and success of businesses cannot be overlooked. There are few people who do not search cyberspace for the goods or services they need. However, the most important question is how to open the way to our audience and customers through various websites and internet advertising. In this course you will learn the most effective marketing and digital advertising strategies. This course is delivered in the form of 8 4-hour sessions and taught by Dr. Arash Behjo.

According to the marketing teachers' page (Parviz Dargi), the Teachers' Day was celebrated at the school in appreciation of the professors of Marketmakers School. The ceremony was attended by a number of Marketmakers School members including Dr. Blourian Tehrani, Dr. Akbari Asl and Dr. Arash Behjo.

The International Conference on Management and Economics in the 21st Century was held on March 3, 2016 in the city of National TV Conference Center. More than 500 papers participated in the conference from which the best 50 papers were selected. Arash Behjo participated in this conference with an article on marketing strategies during the market recession. The economic and financial crisis has affected all economic sectors around the world. In the retail segment, customers' wants and needs have also changed according to Ang, Leung, and Cutler's (2000) model of changes during the economic crisis. The purpose of this article is to explain how to change marketing strategies to change consumer shopping habits during financial crises in developed and developing countries, including our beloved homeland Iran. It is hoped that this research can be useful for companies in crisis by comparing their strategies with those of other companies. It should be noted that this article is currently the most visited article in the field of marketing strategy in Persian.

The thirteenth issue of the monthly applied magazine Marketer Marketmaker was published. Thus, this publication entered its second year of publication.

Journal Summary:

Managing Editor's Note: By Parviz Dargi, Managing Director of Marketing Marketmakers and CEO of TMBA.
Editorial: Eight Keys to Successful Sales Managers by Arash Behjo, senior product manager at GSM Group of Companies.
The reason smallest businesses fail
Sales presentation: Steve Jobs and a successful six-minute presentation
Roundtable: characteristics and responsibilities of sales managers
Training: Employee Training
Cost Accounting: Process-oriented cost accounting for marketing
Change: You do not have to be a manager to make a difference in a company
Consumer Behavior: What does people's mobile brand say about them?
Accreditation: Give your salespeople recognition

GSM Group HiTV is the first television network designed and developed for the passage. This network creates news, information and educational items about mobile phones, and they show this possibility to the visitors during the working hours of the mobile passages (Alaeddin Passage) through the televisions installed in the corridor. The celebration of the 1000th program recorded on this TV station was held in the studio of this station in the presence of the senior product manager (Arash Behjo), director, presenters, writers, technical staff and others involved in this program.

The article "Three effective steps to localize international campaigns"

Issue 39 of the Journal of Market Engineering Development was published in October and November 2014. In this issue, an article was written by Arash Behjo titled "Three effective steps in localizing international campaigns."

In this article we read: How do you build an international campaign? The answer to this question is quite concise and seems to be summarized in this work. This work stands out because it focuses on localization on three effective and fundamental steps: 1) operational needs, 2) culture and 3) customer behavior.

A behind- the-scenes look at the production of three commercials for Sony Mobile at Water and Fire Park These features were directed by Arash Behjo and filmed by Mr. Golzarian.

According to IRNA Theater Reporter, Arash Behjo, the advisor of the series producer, said on Wednesday at the press conference of the Nowruz series Goshe Del Tehran, which was held at the filming location of this piece, about the process of its writing by Sajjad Afsharian: "The writing of this work began two and a half months ago, and finally, on March 4, after an intensive work around the clock, the writing of its last part was completed."

He continued, "Until now, the series format was not considered for the special programs of the year on TV. In fact, the series Goshe Del Tehran is the first step in this direction and will undoubtedly have some flaws, but we hope that this new step will in collaboration with other artists, the series should be completed and become more productive in the future.

According to Dalfak, on Wednesday, August 22, in the presence of director Mehran Modiri, actors Aref Lorestani and Reza Nikkhah, as well as the executive producer of the series, Arash Behjo, the final stage of the draw for the special prizes of the series "Shookhi Kardam" was held and the winners of two 206 cars were determined. In this ceremony, Mohammad Mehdi Andarz, 21 years old, single and from Tehran, and Saleh Salimi, 25 years old, single and from Tehran, received two 206 cars.

According to Tasnim, Foreign Minister Mohammad Javad Zarif appeared on Tuesday evening, December 17, at the invitation of Mehran Modiri at the shooting location of Modiri's new collection titled "Shookhi Kardam". After welcoming Zarif, the director explained to him the production process of his new collection. The second part of the meeting was Mohammad Javad Zarif's visit to the sets of the "Shookhi Kardam" collection, in which the director and Behjo gave a relatively comprehensive explanation of how the collection was recorded and produced. The cordial meeting ended with a souvenir photo of Mohammad Javad Zarif with the actors and agents of the series. The series "Shookhi Kardame” which involves 67 Iranian comedians, will be aired on the domestic network from mid-January with political, social and cultural themes.

Asghar Farhadi visited Golrang Media's booth at the 17th Fajr International Market and chatted with Shahab Razavian, director of Cinema Collection, Mostafa Basiri, CEO, and Arash Behjo, marketing director of Golrang Media. In this confidential conversation, the managers of Golrang Media expressed their hope that this institute will be able to play an effective role in the field of production and distribution of film and video works in the future, considering its diverse capabilities and those of Golrang Industrial Group.

In addition to booths from Germany and the United Kingdom, there is a booth of Golrang Media, which is present at the market for the first time. Arash Behjo, Marketing Manager of Golrang Media, explained this presence, "As a promoter of cultural products, we started our activity in Iranian cinema two years ago. Our work started with the distribution of Mehran Modiri's "Ghahve Talkh" series, and then we took over the production of "Sakhte Iran."

In parallel, we continued distributing prominent films of Iranian cinema in cooperation with young filmmakers. He added, "In parallel with this work, we started producing Crystal Discs, which is unique in the Middle East." "After producing the series of "Villaye Man", "Ganj Mozaffar" and "Shookhi Kardam" , we started production. In this market, we sell the rights of these series to the countries in the region. Because we think that, for example, the theme of "Villaye Man" could be attractive for the countries in the region. Of course, we have dubbed this series in Turkish and Kurdish, and it also has English and Arabic subtitles.

Behjo continued, "We have agreements with several TV broadcasters from Turkey and Iraq in this market, and we have also negotiated with Lebanon."

Raffle of the "Villaye Man" series The draw of"Villaye Man" series was held on Monday afternoon in the presence of Mehran Modiri at Tehran Hotel.

Today, Monday, July 7, the second raffle ceremony of "Villaye Man" series was held at the Grand Hotel in Tehran to determine the winners of a villa and 10 million tomans and hundreds of cash prizes.

The ceremony, which was accompanied by Arash Behjo's performance and Mehran Modiri's drawing, was attended by actors behind the scenes as well as Borzoo Arjomand, Bahar Arjomand, Amirkaveh Ahanin Jan, Mehdi Faghih, Kamand Amir Soleimani, Reza Nikkhah, Maryam Kaviani, Mehrdad Shokrabi, Aref Lorestani, Hadi Kazemi , Ghazi Moradi, Khashayar Alvand and Mehdi Jouleh.

According to Iranian Students News Agency (ISNA) TV and the reporter of the radio service, during the unveiling ceremony of the series "Shookhi Kardam" attended by a group of film, television and media people, Mehran Modiri explained the production of this series and its purpose: "In this series, one side has been our conversation with officials in all fields, and the other side has been the people and culture.

He then thanked the audience for the initial idea of the new series and said "Shookhi Kardam" first had an initial idea, and when we talked to the author's friends about it and this time we decided to focus on short theatrical items with political and social themes. Then we started writing; and gathered about 70 artists in this series. Arash Behjo, the executive producer of this series, said in regards to the content of this series, "Each episode of "Shookhi Kardam, "includes a certain theme such as violence, health, economy, fashion, family, and so on. Each part is a package that consists of two parts and deals with a separate theme.

According to Golrang Family Magazine, CEO Mostafa Basiri and Arash Behjo, Marketing Director of Golrang Media, attended the MIPCOM festival in Cannes, France. In joint meetings with the world's largest film and television companies, including 20th Century Fox, Paramount, Sony, Warner Bros etc. and reached initial agreements to acquire video rights to these companies' works in Iran. In addition, as part of the initial agreement with one of the Turkish broadcasters, joint production of the Gol nahal was agreed in Iran. Gol nahal is a series about an Iranian princess who became the bride of the Ottoman dynasty during the Safavid period and emigrated from Isfahan to Istanbul. The first episodes of this series were filmed by Golrang Media in Isfahan, and the rest of the series is produced in Turkey by one of the TV channels. The series was produced in 110 episodes and is aired in Iran and Turkey.

The latest series of the home cinema network by Mehran Modiri titled "Shookhi Kardam" will be aired on the video network in early January. Arash Behjo, Marketing Manager of Golrang Media Company, said in an interview with an online art cinema reporter about the distribution of Mehran Modiri's new collection on the home cinema network, "This series will be distributed on the home cinema network in early January this year. This series will be available to watch every ten days on home cinema network, as with "Villaye Man" series. The exact release date of this series has not yet been determined, and we will announce the exact release date of the soon." On the content of the series Behjo said, "This series will be one piece, and in each episode there will be two 40-minute episodes with a single theme. One is about creativity, the other is about violence, and items based on the same themes. A series of items is repeated continuously in the collection. "One group of the actors is constantly present in the series, and the other part is changeable."

The marketing director of Golrang Media Company said of the environmental advertising for this series in Tehran: "We had problems in putting up these billboards, but eventually these problems were solved, and we were able to do acceptable environmental advertising in the city for the latest series of Mehran Modiri."

The name of the new series of Mehran Modiri is "Shookhi Kardam" which is produced in the form of a comedy and is intended for broadcast on the home cinema network. Sometime after the end of the shooting of the series "Villaye Man" Mehran Modiri started the production of the series,"Shookhi Kardam" with the presence of a group of prominent Iranian comedians. The series is currently in production and will soon be aired on the home cinema network. The first season of this series will have 36 episodes and after the positive response, the shooting of the second season will begin. Mehran Ghafourian, Reza Shafiei Jam, Borzoo Arjomand, Javad Razavian, Siamak Ansari, Behnoosh Bakhtiari, Kamand Amir Soleimani, Sepand Amir Soleimani, Yousef Sayadi, Bijan Banafshehkhah, Ramin Naser Nasir, Laleh Sabouri, Sahar Zakaria, Mohammad Reza Hedayati, Mohammad Reza Hedayati Abdolrazaghi, Sahar Valdebeigi, Nima Fallah, Reza Feyz Norouzi, Nader Soleimanifar, Reza Nikkhah, Saed Hedayati, Elahe Hesari, Arash Nozari, Ali Lakpoorian, Amir Kaveh Ahanin Jan, Mehdi Faghih, Fatemeh Hashemi, Rabieh Oskooi, Setareh Pesyani, Mandana Soori and etc. have roles in this new series.

The texts of this collection are written simultaneously with the shooting by a group of writers consisting of Khashayar Alvand, Amir Mehdi Jouleh, Hamid Barzegar and Elahe Zarenejad. The series is produced and directed by Mehran Modiri.

Arash Behjo, director and creator of commercials, also commented on the poems used in the ads: "What poems are used in advertisements depends on the opinion of advertising companies; "Some of these companies sometimes do not know poets with appropriate taste and education, and even if they do, they prefer to use hand-drawn poems and songs in order to save money." He continued, "For example, in one of the commercials I did, I asked Ali Moallem to write a poem for this commercial, but as I said, these companies prefer not to use well-known poets and help people because of the cost.”They find that he is not familiar with poetry and literature at all."

Behjo explained, "In some of these ads, they measure the level of knowledge of the audience and say that if we use words that have a high literary load, we lose our general audience, so from poems with slang and more comprehensive words that are at a low level is also used. "It's been a long time since I have seen an advertisement that uses a good text and poetry." The director pointed out, "Sometimes a poem is first written for an advertisement and then composed, but sometimes the opposite is done, first the song is made and then it is said that the poem is usually not good poems, or poems are put on well-known songs.”Often these poems are also misunderstood."

"There is another problem in this area," he added. For example, I once wrote a poem for a commercial, but when the speaker read it, the poem I had worked so hard on lost its meaning because the word shifted and it was misread. "Therefore, the speaker of the commercial is another element in the success and acceptance of the poetry and song of the commercial." The cases mentioned by these experts suggest that capital owners, advertising companies, and radio and television should pay more attention so that audiences in this field can experience stronger poetry.

Of course, this does not mean that these poems should have a glorious tone and follow exactly classical or contemporary literature, but it does mean that these poems should be composed while preserving the audience's respect. In case of using conversational poems, there should be respect too and they should know that the Iranian audience is a person whose life is accustomed to poetry.

The study of the works of sweet poets, past and present, shows that even with the simplest words, a sweet poem with a message can be presented to the audience. Good and appropriate poems should be used even for advertisements and our literary treasures should not be allowed to change even in this type of advertising poems. Additionally, the audience should not be accustomed to hearing less valuable poems. Opening of a factory for transparent polymer coatings.

The new transparent polymer coatings factory was inaugurated in the presence of the Deputy Minister of Industry, the Chairman of the Board of Bank Melli and a group of company executives. In this ceremony, Arash Behjo, the company's director of advertising and public relations, said: “with the most advanced plastic production and printing machines from Germany and Switzerland, this factory produces 5-layer polyethylene films for the first time in the country and meets the needs of various food and health departments for quality packaging for the preservation of food and medical products.”